Brandon McKenney
Brandon’s journey in healthcare is rooted in personal experience—a passion shaped by years as a caregiver in assisted living and deepened when he provided home health support for his own grandfather during hospice care. This firsthand understanding of the power of home-based care became the foundation for Brandon’s career and ultimately inspired him to launch Preferred Choice Home Healthcare, where he serves as CEO.
As Co-Founder of the mi guide, Brandon brings over 15 years of leadership in healthcare operations, business development, and innovation. Under his leadership, Preferred Choice has delivered skilled nursing, physical and occupational therapy, and social work services across Southeast Michigan, blending traditional home care with cutting-edge telehealth tools and remote patient monitoring to meet the evolving needs of patients and families.
What sets Brandon apart is his ability to connect operational strategy with heartfelt mission. A Michigan State graduate with a Master’s in Health Administration from Eastern Michigan University, Brandon leverages his background in healthcare sales, management, and entrepreneurship to drive growth, build partnerships, and ensure that patient-centered care remains at the heart of every service.
“Every family deserves care they can trust, right in the comfort of home,” Brandon believes — a philosophy that drives his work at mi guide and shapes the team’s commitment to tailored, meaningful dementia support.
Outside of his professional work, Brandon enjoys Michigan’s vibrant sports scene, spending time with family, and giving back to the community that inspired his career. His commitment to innovation, family-centered care, and operational excellence continues to shape the mi guide mission across Michigan, helping families feel supported and understood every step of the way.
Professional Skills
Brandon’s professional strengths combine operational leadership, healthcare innovation, and a deep commitment to patient-centered care. These core skills drive his ability to guide teams, grow businesses, and deliver exceptional home healthcare experiences across Michigan.
Team Leadership
Healthcare Innovation
Operational Strategy
Patient-Centered
Experience
With over 15 years of healthcare experience, Brandon has successfully led home healthcare operations, built strategic partnerships, and implemented cutting-edge solutions like telehealth and remote patient monitoring. His experience bridges clinical, managerial, and entrepreneurial worlds.
CMS Program
Expertise
Digital Health
Business
Development
